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"People romanticize their plans but dread the execution.

The MAGIC you're looking for is in the work you're avoiding." - Unknown

Sell or Be Sold


In 'Sell or Be Sold,' Grant Cardone masterfully unravels the intricacies of sales, emphasizing that life itself is a constant selling game, whether you're in a sales career or not. Cardone showcases techniques to master persuasion, understand the client's perspective, and seize every opportunity with unmatched enthusiasm. For a company like Ronco, specializing in safety equipment, this book isn't just about improving sales numbers—it's about truly believing in the life-saving value of your products and conveying that conviction to every potential buyer, ensuring that both parties benefit. It's an invaluable guide for anyone who wants to enhance their influence, drive, and results

10X Rulebook

"In 'The 10X Rule,' Grant Cardone delivers a hard-hitting manifesto on the levels of action and thinking required to achieve unparalleled success. Rather than settling for average, Cardone argues that one must operate at 10 times the usual effort to dominate their sector and achieve their grandest goals. For a company like Ronco, this isn't just a motivational tome—it's a clarion call to redefine standards, magnify ambitions, and supercharge efforts in promoting and selling safety equipment. By adopting the 10X mindset, Ronco can not only lead the safety equipment industry but also make an indelible impact on ensuring workplace safety worldwide."

Closer's Survival Guide


In 'The Closer’s Survival Guide,' Grant Cardone dives deep into the art and science of closing deals, a skill pivotal for any business transaction. Cardone offers a comprehensive compilation of closing techniques, addressing common objections and laying out scenarios that professionals face daily. This isn't just another sales book—it's a lifeline for any organization that recognizes the crucial juncture between a pitch and a sealed deal. For a company like Ronco, specializing in safety equipment, mastering these techniques is tantamount to ensuring more workplaces are equipped with top-notch safety tools. This guide is an essential resource for anyone who wants to turn potential leads into loyal clients, securing both profits and reputation in the industry